Done-for-you appointment generation · HVAC

30 Booked Replacement & Installation Estimates in 90 Days. Guaranteed.

Prime Shot Media builds and runs the entire system — local advertising, instant follow-up, qualification, and booking — so confirmed replacement and installation estimates land on your calendar. Your team keeps doing what it does best: closing jobs.

90-Day GuaranteeWritten in your agreement
Exclusive AreaOne contractor per area
Done-For-YouWe handle the system
One inquiry, start to finishTHIS WEEK
INQUIRY1
DDana R.Fairview
AC replacement
Received 9:41 PM
FOLLOW-UP2
Follow-up sent
UNDER 2 MIN
Text + email sent
Homeowner replied
9:42 PM
QUALIFIED3
Qualified estimate
In service areaReplacement intent confirmedHomeowner replied
● QUALIFIED
BOOKED4
THIS WEEK← →
TUE11:00 AM
WED2:00 PM
THU2:00 PMDana R. · estimate
FRI4:00 PM
1
INQUIRY
Dana R. · AC replacement
2
FOLLOW-UP
Homeowner replied · under 2 min
3
QUALIFIED
In service area · Replacement intent confirmed
4
BOOKED
THU 2:00 PM · estimate
TODAY’S PROGRESS22 / 30 booked73% of goal
RESPONSE TIME62s avgUNDER 2 MINUTES
PIPELINE HEALTHLiveHealthy and active
The Guarantee

30 booked appointments in 90 days, or we keep working for free until we hit that number plus $2,000 cash.

Qualified replacement and installation estimate appointments, booked on your calendar.

In writing, in your service agreement.

Why us

You don’t have a lead problem. You have a booked-calendar problem.

The problem isn’t demand. It’s everything between the inquiry and the booked estimate. That’s the part we own.

30 booked appointments in 90 days — or we keep working for free until we hit that number, plus $2,000 cash.
One contractor per area. We don’t run competing campaigns in your market.
Built to be measured. Booked estimates tracked & reported every week — not clicks or impressions.
WITHOUT PSM
Chaos. Missed calls. Empty calendar.
Missed callHomeowner called — office was busy9:12 AM
Slow responseSubmission chased a day later3:47 PM
Shopping aroundThree quotes before you’ve called back onceYesterday
Unqualified leadA tire-kicker, not a replacement jobYesterday
YOUR CALENDARNo confirmed estimates
9 AM11 AM2 PM4 PM
VS
WITH PSM
Instant response. Qualified leads. Booked.
Instant responseReplied in under 2 minutes9:12 AM
Lead qualifiedReplacement-ready homeowner9:13 AM
Estimate bookedOn your calendar9:14 AM
Confirmed and reminded24-hour and same-day reminders sent9:15 AM
YOUR CALENDARBOOKED · 24/7
9 AMEstimate9:0811 AMEstimate11:082 PMEstimate2:084 PMEstimate4:08
WITHOUT PSM
WITH PSM
Missed callHomeowner called — office was busy
Instant responseReplied in under 2 minutes
Slow responseSubmission chased a day later
Lead qualifiedReplacement-ready homeowner
Shopping aroundThree quotes before you’ve called back once
Estimate bookedOn your calendar
Unqualified leadA tire-kicker, not a replacement job
Confirmed and reminded24-hour and same-day reminders sent
YOUR CALENDARBOOKED · 24/7
9 AMEstimate11 AMEstimate2 PMEstimate4 PMEstimate
90-Day GuaranteeWritten in your agreement
Exclusive AreaOne contractor per area
Done-For-YouWe handle the system
The mechanism

From Inquiry to Booked Estimate

01

Attract

What PSM handles

Locally-targeted advertising built for replacement and installation demand — creative, audience targeting, and spend management, all handled for you.

What you handle

Nothing.

What PSM handles

Locally-targeted advertising built for replacement and installation demand — creative, audience targeting, and spend management, all handled for you.

What you handle

Nothing.

Proof

You'll always know exactly where you stand.

Real numbers, shared weekly. Good week or bad. Booked estimates on your calendar, tracked against your ninety-day number.

YOUR PSM DASHBOARDSAMPLE VIEW · ILLUSTRATIVE DATAThis week ▾May 16 – May 22
BOOKED ESTIMATES
0 / 300% of goal
vs last week↗ +3 booked
RESPONSE TIME
0s avgUNDER 2 MINUTES
vs last week↗ 8s faster
QUALIFIED RATE
0% of inquiries31 of 43 qualified
vs last week↗ +4%
CAMPAIGN STATUSHEALTHY
43INQUIRIES43RESPONDED31QUALIFIED0BOOKED
Pipeline healthStrong
SERVICE AREA
North ValleyZIP 80201 · exclusive
ONE CONTRACTOR PER AREA
BOOKED ESTIMATES OVER TIMEBooked to dateGoal 30
22 booked · May 20
Apr 5May 12May 19May 26Jun 2
WEEKLY REPORTING
Next reportFriday, May 23
ONE SHORT REPORT · EVERY WEEK
THE WRITTEN GUARANTEE

The number is in writing.

30 booked appointments in 90 days, or we keep working for free until we hit that number plus $2,000 cash. That commitment is written into your service agreement.

Read the guarantee →
ONE CONTRACTOR PER TERRITORY

Your market is yours alone.

We don’t run competing campaigns in the same service area. For as long as we're working together, your territory is exclusive — no bidding against a neighbor we also signed.

Check if your area is open →
REPORTING TRANSPARENCY

You see the same numbers we do.

A short report every week, plus access to your client portal — booked estimates, pace against your ninety-day number, and what we're changing next week.

See the dashboard →
Run your own numbers

What 30 booked estimates are worth in your business.

$10,000
$4,000$30,000
35%
10%80%
30
1060
$3,000
$1,800$8,000

Bring your numbers to the call — we'll pressure-test them before either of us commits to anything.

Estimated closed installations10.5
Gross installation revenue$105,000
90-Day Revenue After Ad Spend$96,000

Planning estimate only. Excludes PSM fees and the contractor’s labor, equipment, materials, financing costs and other operating expenses.

Optional boosters

Full calendar. Nothing dropped.

Booked estimates are the core system's whole job, and it's complete on its own. But a full calendar brings more with it — calls while you're on a roof, leads that go quiet, old estimates nobody closed. That work lands on you and your office. These systems take it off without adding headcount, so nothing slips as volume climbs.

After-Hours Call AnsweringMissed-Call & Lead RecoveryWebsite & Social ChatDatabase & Estimate Reactivation

+ Confirmation, reviews, retention and more

Optional add-ons — not part of the standard package. Scoped to your operation when you're ready.

Available to active clients after launch.

Your market, or someone else's.

One contractor per service area. Check your primary ZIP to see if your market is still open.

For independent HVAC contractors doing residential replacements and installations, ready to invest in local advertising.
Not built for franchises or shops with an in-house marketing team.

Availability is checked against active PSM territories. When a market is taken, it’s taken.

Straight answers

Questions owners ask

Read the full FAQ →

Find out if your area is still open.

30 booked appointments in 90 days, or we keep working for free until we hit that number plus $2,000 cash.

Not a generic strategy session. A short call to see if your market and our system fit.

See If Your Area Is Open