Attract
What PSM handles
Local ads built for replacement and installation demand. Creative, targeting, and spend management, all handled.
What you handle
Nothing.
Done-for-you appointment generation · HVAC
30 Booked Replacement & Installation Estimates in 90 Days. Guaranteed.
Prime Shot Media builds and runs the entire system — local advertising, instant follow-up, qualification, and booking — so confirmed replacement and installation estimates land on your calendar. Your team keeps doing what it does best: closing jobs.
90-Day GuaranteeWritten in your agreement
Exclusive AreaOne contractor per area
Done-For-YouWe handle the system
The Guarantee
30 booked appointments in 90 days, or we keep working for free until we hit that number plus $2,000 cash.
Qualified replacement and installation estimate appointments, booked on your calendar.
In writing, in your service agreement.
Why us
You don’t have a lead problem. You have a booked-calendar problem.
The problem isn’t demand. It’s everything between the inquiry and the booked estimate. That’s the part we own.
30 booked appointments in 90 days — or we keep working for free until we hit that number, plus $2,000 cash.
One contractor per area. We don’t run competing campaigns in your market.
Built to be measured. Booked estimates tracked & reported every week — not clicks or impressions.
WITHOUT PSM
Chaos. Missed calls. Empty calendar.
YOUR CALENDARNo confirmed estimates
9 AM11 AM2 PM4 PM
VS
WITH PSM
Instant response. Qualified leads. Booked.
YOUR CALENDARBOOKED · 24/7
9 AMEstimate9:0011 AMEstimate11:152 PMEstimate2:304 PMEstimate4:00
WITHOUT PSM
WITH PSM
Missed callHomeowner called — office was busy
Instant responseReplied in under 2 minutes
Slow responseSubmission chased a day later
Lead qualifiedReplacement-ready homeowner
Shopping aroundThree quotes before you’ve called back once
Estimate bookedOn your calendar
Unqualified leadA tire-kicker, not a replacement job
Confirmed and reminded24-hour and same-day reminders sent
YOUR CALENDARBOOKED · 24/7
9 AMEstimate11 AMEstimate2 PMEstimate4 PMEstimate
90-Day GuaranteeWritten in your agreement
Exclusive AreaOne contractor per area
Done-For-YouWe handle the system
From first inquiry to booked estimate.
Sample. Illustrative Walkthrough.
Your ad reaches homeowners in your area who are ready to replace, not just browsing.
A few quick questions filter out renters and tire-kickers before anyone on your team lifts a finger.
The system replies in under two minutes, any hour, so your lead never goes cold.
Every appointment is confirmed with a homeowner who plans to be there. That is what "qualified" means in your agreement.
It lands on your calendar and everywhere your team already looks. No copy-pasting, no missed bookings.
A reminder the day before and one the same day, sent automatically. Fewer no-shows without anyone chasing.
None of this waits on your office. It runs the same way at 9:41 on a Sunday night as it does on a Tuesday morning.
Your advisor shows up to a homeowner who is expecting them and ready to talk replacement.
You log what happened in the portal within 72 hours. That keeps the count honest for both of us.
Every delivered appointment counts toward the number in your agreement, and every sale is yours to keep. Then the next inquiry comes in.
THE SPLIT
Who does what
We do the chasing. You do the closing.
Respond
What PSM handles
Every inquiry gets a text and email reply in under two minutes. Nights, weekends, and while your office is on the other line.
Under 2 minutes · 24/7What you handle
Nothing. The follow-up system runs around the clock.
Qualify
What PSM handles
Every inquiry is screened against your criteria: homeowner, service area, replacement intent, timeline. Tire-kickers never reach your calendar.
What you handle
Confirm your criteria once, up front.
Book
What PSM handles
Qualified estimates land on your calendar, with reminders and a reschedule protocol behind them.
What you handle
Show up and run the estimate.
Optimize
What PSM handles
Weekly review of creative, targeting, and budget. The only number we're scored on is booked estimates on your calendar.
What you handle
Read one short report a week.
Booked on your calendar.SEE A SAMPLE WEEK ›
STEP 04
Booked on your calendar.
Qualified estimates are placed directly on your calendar — only in your service area, only during your available hours.
What PSM handles
✓Direct calendar booking✓Reminders and a reschedule protocol✓Your hours and service area respected
What you handle
×Show up and run the estimate.
Proof
You'll always know exactly where you stand.
Real numbers, shared weekly. Good week or bad. Booked estimates on your calendar, tracked against your ninety-day number.
YOUR PSM DASHBOARDSAMPLE VIEW · ILLUSTRATIVE DATAThis week ▾May 16 – May 22
BOOKED ESTIMATES
0 / 300% of goal
vs last week↗ +3 booked
RESPONSE TIME
0s avgUNDER 2 MINUTES
vs last week↗ 8s faster
QUALIFIED RATE
0% of inquiries31 of 43 qualified
vs last week↗ +4%
CAMPAIGN STATUSHEALTHY
43INQUIRIES43RESPONDED31QUALIFIED0BOOKED
Pipeline healthStrong
SERVICE AREA
North ValleyZIP 80201 · exclusive
ONE CONTRACTOR PER AREA
BOOKED ESTIMATES OVER TIMEBooked to dateGoal 30
22 booked · May 20
Apr 5May 12May 19May 26Jun 2
WEEKLY REPORTING
Next reportFriday, May 23
ONE SHORT REPORT · EVERY WEEK
THE WRITTEN GUARANTEE
The number is in writing.
30 booked appointments in 90 days, or we keep working for free until we hit that number plus $2,000 cash. That commitment is written into your service agreement.
Read the guarantee →ONE CONTRACTOR PER TERRITORY
Your market is yours alone.
We don’t run competing campaigns in the same service area. For as long as we're working together, your territory is exclusive — no bidding against a neighbor we also signed.
Check if your area is open →REPORTING TRANSPARENCY
You see the same numbers we do.
A short report every week, plus access to your client portal — booked estimates, pace against your ninety-day number, and what we're changing next week.
See the dashboard →Run your own numbers
What 30 booked estimates are worth in your business.
$10,000
$4,000$30,000
35%
10%80%
30
1060
$4,500
$1,800$8,000
Optional boosters
Full calendar. Nothing dropped.
Booked estimates are the core system's whole job, and it's complete on its own. But a full calendar brings more with it — calls while you're on a roof, leads that go quiet, old estimates nobody closed. That work lands on you and your office. These systems take it off without adding headcount, so nothing slips as volume climbs.
After-Hours Call AnsweringMissed-Call & Lead RecoveryWebsite & Social ChatDatabase & Estimate Reactivation
+ Confirmation, reviews, retention and more
Optional add-ons — not part of the standard package. Scoped to your operation when you're ready.
Available to active clients after launch.
Your market, or someone else's.
One contractor per service area. Check your primary ZIP to see if your market is still open.
For independent HVAC contractors doing residential replacements and installations, ready to invest in local advertising.
Not built for franchises or shops with an in-house marketing team.
Availability is checked against active PSM territories. When a market is taken, it’s taken.
Find out if your area is still open.
30 booked appointments in 90 days, or we keep working for free until we hit that number plus $2,000 cash.
Not a generic strategy session. A short call to see if your market and our system fit.
See If Your Area Is Open →